In October 2021, Thirty8 London worked with the finest toy shop in the world to launch their Top 10 Toys for Christmas. With Santa and his merry elves in attendance, Thirty8 London turned Hamleys Regent Street into a Winter Wonderland, filled with all the festive fun you could imagine to introduce the world’s media to THE toys to buy for Christmas gifting. Over a 24 hour period, Thirty8 London organised a photo-call on Regent Street, filming for the brands social and OOH media campaign, a press launch and demonstration of toys by the Hamleys experts, filming and interview time with broadcast TV from across the globe and a celebrity and influencer filled launch party which garnered International press.