When Presley met My 1st Years… In 2022, Thirty8 London introduced celebrity mum, Jess Wright, to the brand, and created a collaboration, launching Jess’s first baby collection – Jess Wright Baby at My 1st Years. From managing the relationship with Jess and her team, to creating personalised press and influencer giftings, and even a 5* VIP London launch event, Thirty8 London created and activated a special partnership which not only increased brand awareness and social engagement, but drove revenue growth and brand loyalty.